Privacy policy


Last Modified May 2019

Your privacy is important to Herdeng Trading Co. Ltd. This Privacy Statement explains how Herdeng Trading Co. Ltd. and all of its subsidiaries and affiliates globally (Herdeng Trading Co. Ltd., Herdeng Herbal, VigoCel) protects, collects, stores, uses, processes and discloses personal information from individuals (“People” or “You”) and what choices You can make.  If you have any questions about this Privacy Statement, please contact us.  


This Privacy Statement applies to the Ltd website located at, including all of its subdomains, (the “Site”) and to all services and offerings by Ltd that reference this Privacy Statement. 


We collect and use personal information in order to operate our business.  “Personal Information” is any information or set of information that identifies or could be used to identify an individual.  This may include, for example, your name or contact information.  We may collect Your Personal Information in a variety of ways including the following examples:

Personal Information You Provide

We collect some Personal Information when you use our website or when you communicate directly with us, including when you:  

  • Visit our website;  
  • Contact us;
  • Sign up to receive communications from us;
  • Participate in a promotion or survey;
  • Sign up for an account; and

Use any of our other Services.]

You may choose not to provide Personal Information or withdraw your consent to our processing of your information at any time, although it may affect our ability to provide you with relevant information or services. 

Personal Information Received from Third Parties.

We also collect some personal information from third parties, through technology such as cookies, and when you use third party services, such as Google analytics.  

In order to offer you a more consistent and personalized experience in your interactions with Herdeng Trading Co Ltd, information collected from one source may be combined with information Herdeng Trading Co Ltd obtains through other sources. This may include information that allows us to identify you across multiple devices through which you access our website. We may also supplement the information we collect with information obtained from other parties, including our business partners and other third parties. 

Other Data Collected Automatically by Our Website.

Our website collects aggregated data about site visitors which alone cannot be used to identify you. When you visit our website, we may automatically receive your computer’s internet protocol (IP) address, your operating system and browser type, the pages you visit on our website, links and advertisements you click, search terms you enter, the Uniform Resource Locator (URL)  address of any referring website, length of time spent on a webpage and your geographic location.  This information is also used to operate, maintain, and manage our website.  For example, we may calculate the average number of site visitors who visit a particular webpage on our website. We use this information to learn about how our website is used.  If you visit our site and do not provide any personal data during your visit, we are not able to attribute this aggregated data to you. 


The types of personal data we collect depends on your interactions with us and how you use our services.   They may include:

Contact Information. We may collect your first and last name, email address, postal address, phone number, user-name, social media handle, IP address or other similar contact information when you provide it or interact with us.

Survey Information.  If you choose to participate in one of our surveys, we collect the information you provide in response, including opinions on our service offerings, your comments and your suggestions.  

Billing Information.  If you make purchases, we collect data necessary to process your payment, such as your credit card or bank information.

Job Applicant Information. Job applicants may be asked to provide information such as educational background, employment experience and job interest, and such information can be recorded and processed in different countries. 

Demographic Information.  We may also collect demographic information, such as your business or company information, age, gender, interests, and preferences. Forms that you choose to complete will indicate whether information requested is mandatory or voluntary.

If you do not disclose personal information, it will generally not impact your ability to access our website, but it may affect our ability to provide services or process transactions with you.


Our website may contain links to other third-party websites for your convenience.  For example, you may find advertising or other content on our Site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control these third-party sites and are not responsible for the privacy policies and practices of other third parties. By visiting third party websites, your personal information may be collected by that third party and will be subject to the third party’s privacy policies.  Once you leave the Herdeng Trading Co Ltd. website or are redirected to a third-party website, application, or other online service, we encourage you to read the privacy policy applicable to that third party to understand how that third party collects and processes your data.


We use the personal information we collect to: 


Information You provide helps us deliver the services you have requested and to respond to Your customer service requests.


We may use Your personal information to customize, analyze and improve our services (including the content and advertisements on our website), technologies, communications and relationship with you.


We may use the information You provide to process Your payments. We do not share this information with outside parties except to the extent necessary to provide the service or complete payment.


If You have opted-in, we may use Your personal information to communicate with You about Herdeng Trading Co Ltd. services and offerings, including company news, updates, related offerings or service information. To update your preferences or to opt-out of receiving certain communications, please see How to Access and Control Your Personal information below. 


We may use the information You provide to protect the security and integrity of our Site, business(es) and services, and to prevent fraud and other prohibited or illegal activity. 


We may use the information You provide to enforce our conditions of sale, website terms and/or separate contracts (if applicable) with You.


We may use Your Personal Information for other reasons, as disclosed to you at the point of collection. 


We do not trade, sell or rent Your Personal Information to third parties. We may share Personal Information with affiliates, trusted business partners and advertisers to perform services on our behalf, to complete the transaction of a service you have authorized, or to provide information you have requested. For example, we use third party service providers to help us operate our business and the Site, and to administer activities on our behalf, such as sending out newsletters or surveys. We share generic aggregated demographic information not linked to any personal information regarding visitors and users with our business partners, trusted affiliates and advertisers for purposes consistent with this Privacy Statement. We may also share Personal Information if required by law, to protect our customers or others, to maintain the security of our Site or services or to operate our business.  


We share personal information with third parties who reasonably need to know in order to perform services on our behalf such as payment processing, technical services, or facilitating marketing activities and other promotions.  These third parties may only use the personal information we share with them for the purpose that we have shared it. We obtain assurances from all third parties with whom we share data to ensure they comply with the same confidentiality and security standards that we do.


Your personal information may be disclosed in connection with your social media activity.  If you connect or otherwise choose to engage with Herdeng Trading Co Ltd. on social media, the social media site may collect your personal information or may share information with us about your use of its services.  Information you choose to share in a social media post may also be disclosed to any third party capable of viewing that post.  Please review the social media site’s privacy policy and privacy settings to control how your personal information is shared.


We may access, preserve, use, or disclose your personal information if we have a good faith belief that the law requires us to do so, or that it is reasonably necessary to detect, prevent, and address security, technical issues, or fraud.


We may access, preserve, use, or disclose your personal information in order to protect the rights of the business, its property, its employees and others, or to enforce our billing or contracts.  If we are involved in a merger, acquisition, sale, restructuring, bankruptcy or other change in ownership, personal information may be among the transferred business assets.


Like many other websites, we use cookies and other similar technologies to improve the performance of our website.  Our website may also include web beacons and cookies from third party service providers.  Cookies are small text files sent from a website and stored on your browser while you visit a website.  Cookies track how you use a website and enable the website to remember your preferences and settings and help us analyze how our website is performing.  You may choose not to receive certain cookies by making changes to your cookie preferences through the options available in your web browser. Please note this may affect the availability of certain features of our website.  For more information, please review our full Cookie Policy. 


Do Not Track is a privacy preference that can be set in a web browser.  At this time our website does not recognize Do Not Track browser settings or signals because there is no agreed upon standard for how to interpret these signals yet.  For information about Do Not Track, please visit We share contact information or other personal information with our subsidiaries/affiliate companies for business marketing purposes.


Herdeng Trading Co Ltd. is committed to ensuring that your information is secure. We use certain physical, administrative and electronic safeguards to protect the security, confidentiality and integrity of personal information.  While no method of data transmission or storage is 100% secure, and we cannot guarantee that our network or systems will never be compromised, we take reasonable measures to protect your personal information against loss, destruction, alteration, or unauthorized access or disclosure.  For example, sensitive and private data exchanged between the Site and You happens over a TLS secured communication channel and is encrypted and protected with digital signatures. 


Herdeng Trading Co Ltd. operates a global business. To provide our services, we may share your Personal Information with Herdeng Trading Co Ltd. affiliates or with third parties in locations around the world for the purposes described in this Privacy Policy.  We store and process data both inside and outside of the United States.  If you live in the European Economic Area, Your Personal Information therefore may be processed outside the European Economic Area (EEA), and in countries which are not subject to an adequacy decision by the European Commission and which may not provide for the same level of data protection as in the EEA. If we transfer or store personal information outside of the European Economic Area, Switzerland or other countries or economies that require legal protection for international data transfer, we will ensure that an adequate level of protection is provided, entering into written agreements with recipients that require them to provide the same level of protection, or relying on other legally-approved transfer mechanisms.  


We retain Personal Information for as long as it is necessary to provide the services you have requested and for other legal compliance or essential business purposes such enforcing our contracts, maintaining the security of our services, business(es) and website, enforcing our legal rights, or dispute resolution.  


Our website is a general audience site and is not intended for use by children under 18. We do not knowingly collect Personal Information from children under the age of 18 through our website.  If you become aware that a child under 18 has provided us with Personal Information through our Site, we ask that you notify us by email at  Should we become aware that a child under age 18 has provided Personal Information through our website, we will take steps to immediately delete it.


You have choices about how to manage your personal information and what types of communications you receive from us. You may contact us in order to enforce your rights regarding your personal information as listed below. If you contact us to request access to or duplicates of your personal information file, then we will endeavor to respond to your request within 15 days. If you contact us regarding the correction or deletion of your personal information, then we will endeavor to respond to your inquiry within 30 days.  Please note that we may have a legal obligation to preserve certain data and that we may need to request information from you in order to confirm your identity.  This is to ensure that we can locate relevant data and that your personal information is not disclosed to a person who does not have a right to receive it.  Except where not permissible under local law, you may be required to pay a fee for the administrative cost of providing You with a copy of your data.

Marketing Communications: You may choose to opt-out of receiving certain email communications from us by using the unsubscribe link email communication you receive from us, visiting the applicable email preference center or by contacting us directly.

Rights To Your Personal information: You may contact us by email at or at the telephone number or postal mail address at the end of this Privacy Statement to exercise your legal rights as follows:

  • request access to or copies of, 
  • request correction or change of, 
  • request cessation or limitation of the processing of, or 
  • request deletion of your personal information.  

EU Site Visitors:  In accordance with the requirements of Regulation (EU) 2016/679, or “GDPR,” if you are an EU visitor, you have certain rights and may make a “Subject Access Request” to exercise them.  Under certain circumstances, you have the right to: Request access to your personal information; Request correction of your personal information; Request erasure of your personal information; Object to some processing of your personal information; Request restriction of processing of your personal information; Request the transfer of your personal information to you or to a third party; Withdraw your consent; Object to being subject to automated decision-making; or Lodge a complaint.  In such an instance, we request that you first contact us directly at to resolve any issue.  Please note that we may have legal or other obligations to preserve certain data which could prevent us from deleting certain data.



Telephone:  +886 939343126

Postal Mail: Herdeng Trading Co. Ltd. 

       1F, No. 550, Dazhi Road, 

       Dali Dist. Taichung City, 

       Taiwan R.O.C.

Attention: Mr D. Hsieh. Privacy Officer


This Privacy Statement is effective as of May 24, 2019.  From time to time it may become necessary to update or change our Privacy Statement consistent with changes in data protection laws and Herdeng Trading Co Ltd. privacy program. Herdeng Trading Co Ltd. has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page.

We encourage you to periodically check here for the most current version to stay informed about how we are helping to protect the personal information we collect.  You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.  If significant changes are made, we will provide you with appropriate notice, which may include conspicuous notice on our website, or email notification.  

Last Updated on 24 May 2019.